It is no secret that social media has changed the way journalists do their work and the way editorial operations are organised. A tour of any newsroom will now include a stop-off at the social media desk where sharing news quickly for maximum impact has become a stand-alone craft that not only acts as a news alert and brand awareness tool but also increasingly draws to the newspaper that elusive group - young readers.

As the spotlight turns to measuring the value of this high-speed outreach, there is a move at the other end of the time spectrum:  newspapers are investing more in long-form journalism for print or specialist digital applications, notes Juan Señor, a partner at Innovation Media Consulting.

Well-researched, carefully crafted and contextualised story-telling is again a marketable commodity it seems, whether for publication in newspapers, magazines or via specialist digital applications such as the Kindle Single. Señor believes people will pay for what is scarce and it seems an increasing number of publishers share his view.

Señor will present Innovations in Newspapers, the 2012 world report, in Kiev at a joint session of the World Editors Forum and the World Newspaper Congress, which runs from 2-5 September 2012. This annual look into new and exciting developments in the newspaper industry has become a favourite session of conference attendees.

Two-speed journalism has great implications for editors and how they structure their reporting teams, organise their newsrooms and manage their publication space. These issues will be unpacked during World Editors Forum sessions by editors from leading newspapers from around the world.

The mix of news executives from mature and emerging publications, along with industry commentators, service providers and innovators, will provide a showcase for all that is good and promising about journalism, newspapers, news platforms and our future.