World Association of Newspapers and News Publishers


Simply visit app.ft.com!

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Simply visit app.ft.com!

 

In the beginning, she explains how the FT.com model works and presents to us its number of subscribers, registered users and anonymous users per month. She informs us that one subscriber may use many devices and the majority of the users use BlackBerry in Japan.

 

Hoshino is highly aware of the rise of mobile as 25% of the traffic comes from mobile. Moreover, mobile devices can help to attract young audiences and digital advertisements on mobile are increasing. 50 percent of its subscribers from mobiles are the new customers.

 

Hoshino tells us that FT Japan launched Android honeycomb version in October, and they still have lots of native apps from iTunes. She then plays a fabulous video to us to introduce app.ft.com. In respect of the app strategy, she thinks that it is better to do native apps on Android and for HTML5.

Author

Jolie Ho

Date

2011-11-24 00:57

Author information


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