World Association of Newspapers and News Publishers

Mobile behavior changes dramatically

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World News Publishing Focus
Your Guide to the Changing Media Landscape

Mobile behavior changes dramatically

Phones are no longer about people talking to each other. "It is multimedia activity, broadband access, value added services," he says in a World Newspaper Congress session on technology.

What's next for mobile? Goldenits says touch screens will stay dominant, but voice-driven commands will grow. So will the evolution of sensor-driven commands. For example, if you are cold, your mobile device will interact with your thermostat and increase the heat in the room.

NFC-equipped phones to allow payments to be made in stores will grow as quickly as GPS-equipped phones have grown in recent years, he predicted.

"The next wave is already in front of us," he says.

The amount of data transmitted is growing exponentially, but is not the result of new subscribers but of existing subscribers doing things differently, he says. For example, where five years ago you might have sent a text message to friends while traveling, today you would upload photos and videos to your community via social media. "This is a complete change in behaviour," Goldenits says, and predicts data transmission would continue to grow at a phenomenal rate.

"The key drivers will be HDTV, movie screening, social media and cloud services," he says.

Wnc technology walter_goldenits
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2011-10-14 18:29

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The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.

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