In the combination of classical and rock music during the opening ceremony of the World Newspaper Congress and the World Editors Forum, Alejandro Santos from Barcelona detected the soul of Austria. He was delighted by the ceremony and wants to congratulate the organisers. 

As general director of the consulting agency Sol90, he also joined the IFRA Expo at the beginning of the week. In his opinion, with the Expo, the Congress and the Editors Forum taking place in one week, it's a good mixture to see it from both sides and get technical and journalistic ideas about how to handle the whole business in the future.