World Association of Newspapers and News Publishers

Women in Media Lunch

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Women in Media Lunch

"When I joined the IFRA Expo the first time, I felt like the only woman there, and I have to say, it hasn't changed a lot." With those words, WAN-IFRA Director Sales and Marketing Ioana Sträter welcomes the – mostly female – guests at the "The Journey to the Top - Women in Media Lunch".

The idea behind this side event is to launch the platform "Women in Media," reachable on Facebook, Twitter and LinkedIn, which should give female professionals in the media a possibility to learn more about the industry, to network, share experiences and find new friends. 

At the podium Daniela Kraus (Managing Director, Forum Journalism and Media), Gabriella Franzini (CEO, Eidos Media, which sponsored the lunch), Sally Pirri (Production Director, Globe and Mail), and Claudia Trimde (CEO, Le CITY deluxe) talk with moderator Melanie Shah about the challenges they have faced and give tips to younger women. 

A study which was realised in 95 countries shows that the proportion of women in the media business is just about 37%. In top management positions only 27% are female.

Trimde says about her experiences as mother and businesswoman: "I started my magazine when I was pregnant with my first child. So I was in a way pregnant with a baby and with a magazine.” Her big advantage was that she was her own boss. So she was able to make her own decisions, hired a nurse for the office, and took her baby with her. "I wanted to breast-feed my baby, and that's something you have to do every few hours."

Dealing with a career and children, she learned that it is important to trust other people. "The key to have great success is to empower others and train them." 

Says Franzini, "Once you've reached the top, while you certainly cannot relax, you notice that your character changes. I've gone from being quite aggressive when building the company up to a calmer person now. Giving back is now equally important to me, and we are working together with Pangaea to help disadvantaged women improve their skills in India."

Kraus tells young women in business that - in case of dealing with family and career - not always the woman needs to who stay at home.

Pirri names a “good life-work balance” as the secret for a successful career. “In our business it wouldn’t be a problem to spend 14 hours a day at the office, but you have to find a balance for yourself.”



Matthias Köb


2011-10-11 16:31

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World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.

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