The well-known British newspaper The Sunday Times has a lot of high-quality content, which it has deemed too valuable to give away in electronic form. On the iPad, the newspaper has more than 100,000 users willing to pay for the app and its content.

The Sunday Times app has 35,000 iPad users per day. Regan-Edwards also outlines the active engagement of the users. On average, a reader clicks more than 100 times in each issue in the app.

The Sunday Times iPad app won an XMA Cross Media Award this year. Its app is presented in the Media Port.