World Association of Newspapers and News Publishers

It is all about the story and the interface

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

It is all about the story and the interface

An iPad app is successful only with the proper content. This content is nothing you could publish in a commercial spot or an information folder," says Moers. "iPads user need content that meet journalistic criteria, even in corporate apps." That and simple interfaces, which enable the user to interact with the app without training, are the most important parts of a successful app.



Michael Neumayr


2011-10-11 16:03

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.

© 2020 WAN-IFRA - World Association of News Publishers

Footer Navigation