The sixth edition of the XMAs honours companies that are using a wide variety of platforms to deliver content in innovative ways. 

The winners are:

• "VG+" Verden Gang, Norway
• "Sunday Times" News International Newspapers, UK
• "Die Schwäbische" Schwäbische Zeitung Online, Germany
• "Welt HD" Axel Springer, Germany
• "RP Plus" RP Online, Germany
• "Bloomberg Businessweek+" Bloomberg News, USA
• "VG's TV-Guide for iPhone, iPad" Verdens Gang, Norway
• "Aftenposten" Aftenposten Multimedia, Norway
• "Ekspress Pro" Eesti Ajalehed, Estonia
• "Style Living" Media Corp, Singapore

The winning entries are shown at a special exhibition in the Media Port.