Marco Atzori, left, Gionata Mettifogo, center, and Jonathan Brownstein have high hopes for the show.

"It is important for us to be at the IFRA Expo and meet publishers to showcase our technology," says business developer Brownstein.

"Our company developed a hybrid of PDF and HTML5 that makes it easier to publish digital content. It works on iOS as well as Android," says Mettifogo, CEO of paperlit.